Hugo Boss Business Plan

Strategic Business political platform Disposition Strategic Business Plan Master Degree Chosen society: Katja Schmitz Sara Habte Selassie Imran Sarwar Kamran Siddiqui Han Jiashen (Sanuwar Rashid) 8th of September 2009 twelfth of October 2009 The report has been written as a project earn to develop a Strategic Business plan for a commissioned company (Hugo node) in the course Creative Businessmanship in the Master Program Applied Textile Management & fashion Management at University Of Boras. Executive Summary HUGO BOSS is a valet wide known brand in the field of fashion, offer high quality mens- , womens-, body- and since 2008 also kids wear besides different lifestyle ingatherings such as fragrances and accessories. The Hugo Boss AG is generating a total turnover of about 1.5 Billion euro which makes it one of the biggest product developing brand suppliers in Germany. Moreover the company maintains a small manufacturing plant close to its Headquarters in Metzingen, grey Germany. The complex organisation and structure of this company makes it hard to dismember but when it is compared to its two strongest competitors Strellson and Armani, a portion of ideas for future strategies regarding the German market come along.

As a statement of a consulting group the following report lead propose a strategic business plan for the core segment of the Hugo Boss AG: BOSS BLACK menswear. It will provide suggestions how the company can improve their purchase, assortment and sales channel strategies for a better success in the fashion market. First of all, the upper medium fashion industry in which the company operates will be described and a five force regulate exemplifies its external interferences. Then the current state of the strategies for the Boss wispy menswear line and its direct competitors Strellson Premium and Emporio Armani menswear will be considered and evaluated by comparative analysis. The analysis showed that there is still a lot of potential to reinforce the brand and... If you want to get a full essay, order it on our website: Orderessay

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