Marketing at Mc Donalds

Table of Contents Table of Figures 4 1.0 Investigate the concept and processes of market5 1a) comparison alternative definitions of marketing. You should theatrical role key words from definitions to formulate your take definition 5 1b) Identify the main characteristics of a marketing orient organization and exempt if you think Mc Donalds exhibits these characteristics6 1c) equate the selling concept with the marketing concept which one outperform describes Mc Donalds?..…………………………………………………………………………………………………………………………………….8 1d) Identify and assess the benefits and costs of implementing a marketing approach to Mc Donalds………………………………………………………………………………………………………………………………………..9 2.0 Explore the concepts of segmentation, targeting and put10 2a) Identify and explain the relevance of 2 macro and 1 micro environmental factor to marketing undertaken by Mc Donalds10 2b) Select two Mc Donalds products / run offered to different markets. Propose and explain how Mc Donalds could use appropriate segmentation criteria12 2c) State the target market you would recognize for these products and explain why you think this target market would be attractive to Mc Donalds ………………………………………………………………….

…13 2d) For a Mc Donalds product / service, outline two different buying situations and explain how and why Mc Donalds should consider buyer style in each situation ……………………………………14 3.0 Identify and analyse the psyche elements of the extended marketing mix16 3a) Analyse how Mc Donalds gain competitive advantage through their products 16 3b) Critically guess the distribution (place) dodging used by Mc Donalds for their products. Suggest ways in which this could be improved17 3c) excuse how the prices set by Mc Donalds reflect their bearing and market conditions 18 3d) Comment on the effectiveness of their promotional strategy in helping Mc Donalds to meet their marketing objectives for their products 19 3e) Outline how... If you want to get a full essay, roll it on our website: Orderessay

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