Wal-Mart Strategic Analysis

| Individual Case Study| | | | By: Lachezar Atanasov,Student ID 1018021, International contrast School at Vilnius University, Vilnius, Lithuania| 4/11/2010| | Contents particle 1: Introduction3 Company structure3 Mission4 leaders4 Challenges5 Section 2: External outline5 Dominant sparing characteristics5 Five Forces Analysis6 Driving Forces10 Key success factors10 war-ridden position analysis and competitor analysis11 Industry attracter11 Section 3: Internal analysis12 Strategy designation12 Performance appraisal13 Resources and capabilities assessment14 Value chain analysis15 Competitive strength assessment16 Section 4: compendious analysis17 SWOT analysis17 Critical issues17 Section 5: Moving forward18 Recommendation and Implementation18 Action image18 Stakeholder impact19 Section 1: Introduction Wal-Mart Stores, Inc. is an American public spate that runs a chain of large, discount department stores founded by surface-to-air missile Walton. Before founding Wal-Mart, Sam Walton accumulated experience in variety store selling as JCPenny management trainee and a franchisee of Ben Franklin stores.

Anticipating discount market growth, Walton assailable his first Wal-Mart store in Rogers, Arkansas in 1962. Being successful, by 1967 he opened 24 more stores in Arkansas reaching tally sales of $12.6 million. In 1968 Wal-Mart moved out of Arkansas, opening stores in Missouri and Oklahoma. Wal-Mart went public in 1970, giving it access to the monetary resources needed to begin a decades-long expansion campaign that guide to opening of 3800 stores by 2005. Wal-Mart growth soared in recent years, with the community adding nearly one new store every day since 2006. The companys rapid expansion brought its total retail store presence to 6,782 units worldwide by February 2007. As Wal-Mart go along to grow, so did its sales, to a record $345 billion in the monetary year ended January... If you want to get a liberal essay, order it on our website: Orderessay

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