Walton expresses in chapter one, Starting On A Dime, how he came to value the low prices that would make Wal-Mart famous and a leading discounter. He discusses in the first chapter the ludicrous notions of the media and individuals once it was apparent he had become a billionaire. However, knowing the value of a dollar is the secret of Wal-Mart's success and Walton admits he might not know how to squeeze the last dollar out of someone in negotiations but he does know what it means to customers, "Every time we save them a dollar, that puts us one more step ahead of the competition-which is where we always plan to be," (Walton 13).
In chapter two, Starting On A Dime, Walton discusses how he typically found new ways to gain competitive advantage while offering low prices. One such strategy involved buying merchandise directly from manufacturers. The chapter demonstrates Walton's perseverance, endurance, and hard work, often driving all over Tennessee to find special buys that would provide him with low cost merchandise. As he maintains, "That was the start of a lot of the practices and philosophies that still prevail at Wal-Mart today" (Walton 31).
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
No comments:
Post a Comment