CASE STUDY FIAT & CHRYSLER [pic] [pic] MERGER 10th June, 2009 Submitted By : Rahul Chauhan MBA IB( 3rd Sem) flap No : G-40 FIAT [pic] fiat S.p.A. (also known as the FIAT Group) (NYSE: FIA) is an simple machine manufacturer, financial and industrial group based in Turin, northerly Italy.  Fiat was founded On 11 July 1899 at Palazzo Bricherasio, the company engross of Società Anonima Fabbrica Italiana Automobili Torino was signed. Among the members of the Board of Directors, Giovanni Agnelli stood out in the group of investors and won perception for his determination and strategic vision. In 1902 he became the Managing Director of the company.  The hear is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin). Giovannis grandson, Gianni Agnelli was Fiat president from 1966 until his death on January 24, 2003. However, from 1996, he only served as an honorary chairman. After his removal as leader, Paolo Fresco served as CEO and Paolo Cantarella as chairman. Umberto Agnelli wherefore took over the reigns as chairman from 2002 to 2004.
  After Umberto Agnellis death on May 28, 2004, Luca Cordero di Montezemolo was named chairman, but Agnelli heir John Elkann became vice chairman at age 28 and other family members are on the board. At this point, CEO Giuseppe Morchio immediately offered his resignation. Sergio Marchionne was named to replace him on June 1, 2004.  The maiden factory was opened in 1900 in Corso Dante. 150 workers were occupied there and produced 24 cars, among which the 3/12 HP, not provided fitted with reverse gear. The Fiat logo, oval on a unforgiving background and designed by Biscaretti, was adopted in 1904.  Giovanni Agnelli direct the company until his death in 1945, while another man, Vittorio Valletta, administered the day-to-day activities of the company. In 1903, Fiat produced its first truck. In 1908, the first Fiat was... If you want to get a full essay, order it on our website:
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