Philip Kotler

Philip Kotler MARKETING S.C. Johnson & international ampere; Son Professor of International merchandising Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg tutor of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the Best Business School for six historic period in Business Weeks survey of U.S. subscriber line schools. It is also rated as the Best Business School for the tenet of Marketing. Professor Kotler has significantly contributed to Kelloggs success finished his many years of research and teaching there. He stock his Masters degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control, the around widely used marketing book in receive business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten destructive Marketing Sins, Marketing Moves, and Marketing Insights from A to Z. He has make over one hundred articles in leading journals, some(prenominal) of which have received best-article awards. Professor Kotler was the first recipient of the American Marketing Associations (AMA) Distinguished Marketing pedagogue Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their sugar for Marketing Excellence. He was chosen as the loss leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul communion Award of the AMA, honoring his original contribution to marketing. In 1989, he received the... If you want to get a full essay, collection it on our website: Orderessay

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