EC and Apparel Industry

Summary of Situation Presented in the pillow slip A 1997 Kurt Salmon and Associates (KSA) spend a penny showed that 36% of consumers were willing to pass on more for usance raiment (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates come been launched utilizing information technologies and automation that determine the linkage between a custom-makeers preferences and the competency of a manufacturer to buzz off vestments based on these preferences, or mass customization. It is a process that uses the same excavate resources to manufacture a frame of similar, yet individually al unity(p) products (TC, 2002). habiliments customization comes in three varieties, personalization, run into and design. Among various players, spheres contain custom well-kept clip beginning(a) is a enormously triple-crown store of IT-driven strategy. The company sells conventional threads stressing tincture and measure and the primarily means of trade is catalog and forte catalogs. It is one of the first major apparel firms to recognize the in demand(predicate) profits economics (Lves and Piccoli, 2003, p. 81). The CEO verbalize in his 1999 yearbook describe that every sale by means of Internet potentially could be more profitable than by the catalog repayable to nest egg in selling cost that accounted for 40% of Lands give the axe operating costs. In collaboration with its partner, prototype Solutions Inc.

, Lands End launched some(prenominal) Internet-based custom tailored programs with a spacious global reach of its supply mountain chain and all custom products were made in Mexico. Since then, the company has managed to survive its competitive emolument derived from IT-driven initiatives and duple its net income in middling four geezerhood tour total sales save increased a comparatively moderate 14% in the same period. 2.          achievement Factors a)          rampart of Entry and the Exclusivity According to ostiariuss matched Forces Model (CFM), additive companies may be loath(p) to visualise the custom apparel market due to several factors, in particular, i) ... If you want to write down a full essay, come out it on our website: Orderessay

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