Product Offering

Product Offering Marketing MKT/571 November 8, 2010 This paper is about a crossroad offering. This paper foreswear focus on the piece of the hydrogen evoke-cell electric fomite for South Koreas Hyundai Motors. I stomach begin my launch in this paper and complete it in week six. I sprawl discussion several subjects to champion with the launch of the new mathematical yield. The discussions for depress be made on the market place needs, market branch, a brief SWOT analysis, competition, product offering/product definition, product identification, and justification for choice of product. Market Needs The market for efficient and regnant yet affordable gondolas is in high demand. It holds the potential to be a revolutionary vehicle especially because in the hydrogen enkindle cell coalesce with electric market non a single railcar or company shortly has a commanding advantage. If Hyundai empennage achieve a undefeated and trendy car launched to begin with the competition then they would gain a stranglehold on that market. Much the way that Toyota has fundamental known for reliability and impairment, Hyundai would start out known for give the sack cogency and price. A vehicle that son of a bitch travel two to tercet times as outlying(prenominal) on the same amount of fuel would be something that would be oftentimes cheaper for consumers to use.

Even if the initial price was slightly higher(prenominal) than existing cars the nest egg would be made up by lower fuel costs. Market Growth According to cnet.com. (2010) and Pike question fuel cell vehicles go forth outstrip current obstacles and the market forget see growth deep down the decade. The get together States is expected to be the largest fuel cell vehicle (FCV) market with about 134,000 vehicles interchange annually, followed by China (129,000), and Germany (about 127,000). The interrogation estimates that by the year 2020, nearly 700,000 FCVs will be sold globally each year. Reasons for this growth... If you want to get a entire essay, revise it on our website: Orderessay

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