Using Perceptual Maps in Marketing: Thorr Motorcycle

Thorr Motorcycles is a $5 billion company that manufactures 200,000 motorcycles a year. It overly licenses T-shirts, shoes, leather goods, toys, and numerous other consumer items. The company also offers charm which include: dealer training, dealer software packages, motorcycle rental, and passenger training. The company has a high- speck image manufacturing high- arrest motorcycles and currently owns near forty percent of the market office staff share. Thorr Motorcycles Situation The challenge for Thorr is that the intentness is developing annually, precisely sales of its high-end product are decreasing. The think for this loss of market share is that the tar ascertain customers of its high end product is growing older and no longer tell apart with the lifestyle Thorrs strike off represents, and junior plenty do not identify with that tick image either. In addition, Thorr is a high priced product and younger people do not have the large available income necessary to support the brand. The disguise challenged you as the new trade Manager to ascertain CruiserThorrs arrangement in the market and go up the downward trend. Recommended Solutions and Results The scratch step in the simulation is to tick off the lieu strategy of CruiserThorr using a perceptual map. at that place are four parameters that must be selected in the simulation.

I chose lifestyle image, because the companys brand is its strongest asset and it is important that we continue to bod up and realize the power of that attribute. Lifestyle image is what influences people to demoralize into the image rather than the functionality of the product. Next, I suggested product fig and styling because it builds brand loyalty and! provides satisfaction by tapping into the customers emotional needs. Next, I suggested operate offerings because that is an easy to ensure customer loyalty small-arm safekeeping dealers and distributors happy. Finally, I suggested price because price is what drives... If you want to get a full essay, order it on our website: OrderEssay.net

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