Asiasports: Hockey Night in Hong Kong

Asiasports: hockey game Night in Hong Kong Determining the Future blood Strategy of Asiasports Limited In March of 1999 the primary decisiveness makers of Asiasports found themselves at a crossroads. Barnes, Weir, and Gribble had to make decisions about whether the party should promote hockey outside of Hong Kong and its choice of sports properties. An implementation conception also had to be developed for the chosen strategy (Delios 1). Although all(prenominal) one of their sports properties was profitable except for the World Ice Hockey 5s event, Asiasports still experienced a deprivation in 1998 operations. Therefore Barnes and the primary sh arholders of Asiasports were feelingd with a tough question regarding the direction of their future business strategy. Should they continue to heighten on developing their existing sports properties and working towards Barnes goal of deliverance hockey to Asia, or should they explore options related to geographic and intersection point diversification? Firm Analysis Asiasports was started as a sports counselling company to develop the growth of hockey in Hong Kong. Asiasports managed leagues and events in relation to hockey, as well as other sports such(prenominal) as softball and golf.

The company is privately held, and it was a newborn entrepreneurial company that had the financial and human resources constraints typically face by such companies (Delios 13). A SWOT analysis and a look at the firms resource matched advantages and financials provide insights into Asiasports as a company. SWOT Analysis: concomitant 1 A SWOT analysis shows that Asiasports primary strengths are its sport properties and experience in running tournaments in Hong Kong, art object its greatest weaknesses are its lack of financial and HR resources. In addition, the firm is not demonstrating profitability. Opportunities include the growing popularity of hockey in Hong Kong, and the strength of local consumers. Direct threats from competition in the roll of hockey are not present now, but they could... If you requisite to get a full essay, order it on our website: Orderessay

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