amazon.com Evolution Paper Sherilla Pittman, Brittnay Henderson, Cherri Jones BIS/219 January 4, 2011 Jaun C De La Matta Amazon.com Evolution Paper This essay allow for describe Amazons stage business strategy and call off whether the political party is moving away from its core competency of being a leading online retailer. It leave present areas where Amazon.com is competing with Google and Microsoft and determine if this opposition is a wise strategy. In addition, it will address uses of Amazon.com database; manageable data management issues; and the relationship amongst Amazons data, information, and knowledge. Finally, it will describe how Amazon.com uses e-business and e-commerce for business to business and business to consumer relations. Core Competency The companys founder, Jeff Bezos, lunched Amazon.com in July 1995. Amazon.com originally started as an online bookstore, but soon after started selling DVDs, CDs, computer software, electronics, apparel, furniture, and toys. At its core, Amazon ashes one of the leading online retailers with a elucidate sales of $24.51 billion reported in 2009 which clearly shows substantial growth since net sales of $1.64 billion reported in 1999 (Amazon.com, Inc., 2010).
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Competition Strategy Although Amazon continues to be one of the leading online retailers it does compete with Google and Microsoft in opposite areas. In comparison, all 3 companies are online corporations. They each began doing business in specific areas; Amazon started as retail, Google started as a search engine and Microsoft introduced partnered with IBM and introduced the 16 bit operating formation MS-DOS10 in 1981 (Microsoft Corporation, n.d.) The competition is a wise strategy for Amazon. completely three companies are in the business of technology, the constant mingled with the companies is that technology changes. And business strategies must continuously change on with it. With innovation of new and improved products, the threat of new entrants is ever... If you requirement to get a full essay, order it on our website:
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