Harrison-Keyes

Problem Solution: Harrison-Keyes Inc. Since 1990, Americas major give chains--Barnes & dread, Borders, and Books-A-Million--have opened about 700 unexampled stores. As of September, 1997, Books-A-Million had 93 stores nationwide, Borders had 180, and Barnes & Noble (whose public relations department proudly states that a new Barnes & Noble superstore opens every 4 1/2 age) had 440 stores. The sheer number of superstores in operation today has inclined these three corporations an inordinate allot of the book retail market. bandage in 1972 self-sustaining bookstores controlled 84 share of the market, by 1983, dead after chain bookstores first began expanding, that share had dropped to 71 percent. By 1994, the market share of indie bookstores had fallen to 41 percent. Today, independent market share stands at 25 percent, leaving exactly a few corporations in control of 75 percent of the book retail market. Market studies indicate that this trend testament continue in the future. In 1996 alone, as the independents market share continued to plummet, sales at book superstores rose 36 percent, to $3.27 billion. It is not hard to foresee a day when independent bookstores have only a negligible presence in the book retail market. (Kornhaber, 2004, p.2) What this means for writers and let goers is simple.

As late as 1983, publishers could aim away with selling most of their books to independent stores and soundless turn a high profit. In other words, they could get away with publishing new and innovative fiction by relatively unknown authors because there were stores willing to buy it. Today, though, it is impossible to survive as a publisher without selling most of your books to chain bookstores. If those chain bookstores arent interested in get new, experimental authors, then publishers cant afford to publish their books. The reasons for the ascendancy of book superstores are manifold. One of the main factors involves the prices at which these superstores can afford to sell... If you want to get a skilful essay, order it on our website: Orderessay

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