Marketing - Buyer Behavior

MARKETING - BUYER BEHAVIOR2006The most recent purchase I made was a white 30-gig iPod boob tube worth 234 .99 from turn City . I came to perceive the need for this crossroad in my life since I have discovered that I theater of operations better with music playing from my headphones . It is especially helpful since I like to study in public places such as cocoa shops where music allows me to tune out the background fraudulent scheme of the other(a)(a) customers and the general din in whatever coffee shop I happen to be in . I used to just borrow my friend s mp3 and discovered that I like how using an mp3 isolates me from the world without The marketing stimuli that prompted me to consider this product were primarily the available data online in the orchard apple tree iPod website . Their website is non only genuinely informative and content-heavy , but the design and lay-out is very sleek and colorful . Secondarily , the hype close the iPod as being the trendy and reliable mp3 imposter to own . It eternally receives positive reviews in IT magazines , and the iPod is always the standard used when other mp3 players from other brands are being mea currentd or critiquedThe sources of learning about the iPod telecasting that I consulted were from the Apple website , IT magazines and IT websites reviewing the product . For guinea pig , this website called CNET Reviews stated that the iPod Video provides for great overall value (CNET .com 2006 Although the Apple website is very informative , I still checked the reviews about the iPod Video in other IT websites since the Apple website , of course , did non state the weaknesses or flaws in their product as compared to other mp3 players . I also asked around among my friends and classmates about the mp3 players they themselves were using and whether they felt they got good value for their money on whatever mp3 player they purchased .

I used these same sources to check up on competitive and alternative products that are available . It took me four eld to look up information about both the iPod Video and the alternative products . I really wanted to make sure that I got the best possible gad shell to suit my ineluctably and my budgetThe alternative products that I considered getting were the Creative venereal infection survey : M which was reviewed as a head built , well designed , easy to use player with lots of recyclable features (Ten , 2006 , para . 2The factor that made me choose this product was that I felt it would give me the best value for my money . In spite of the positive qualities and strengths of the alternative products I looked up , I still opted for the iPod Video since I found the Creative Zen Vision : M to be bulkier than the Apple product . The iPod Video is also cheaper than the Creative Zen Vision : M . I also felt more confident investing in an iPod since the brand is considered the pioneer and leader in the mp3...If you want to get a full essay, order it on our website: Orderessay

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