BCG Matrix

BCG Matrix
BCG Matrix is ingestiond analysis the eyeshot of production and service. It has 2 criterion; offset Rate and foodstuff Share. accompany open fire use this method to plan and attain the check dodge.
BCG can divide in 4 parts; Star, specie cows, Question Mark and Dogs
Stars ( uplifted egression Rate and High Market get by)
This position has high developing rate and high share market that exact high profit to company. Company has to cite the market leader in this position. The strategy that almost use in this position is Growth Strategy and Durability Strategy.
silver Cows ( woeful Growth Rate and High Market Share)
High profit and revenue in this position because low growth rate so it unnecessary to use money for besides investment. This position is low competitor so company can get more profit from their product. The strategy that fitting for this position is Durability Strategy or medium growth rate
Dogs (Low Growth Rate and Market Share)
The product in this position comport low profit, low ability, weakness and low demand so company should reduce the production of product and find occasion and something mistake in product and then solve the problem. The strategy that suitable for this position is reduce production, stop to investment or cut the expending.




Question Mark (High Growth Rate and Low Market Share)
This position company gets low profit although they pretend high opportunity to sell the product. This situation almost happens with companies that secure enter to the market. New company maybe move from the principal mark position to Stars, Cash Cows or Dogs, it depends on their strategy and other factor. The strategy that suitable for this position is Growth Strategy and Improve Structure of company
Strategy that adapt with BCG Matrix
pee-pee This strategy is used create new product that make product to be market leader. Build strategy suitable for product in Question Mark because it will create the opportunity to change from question mark to stars.
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