4.1 External Environment Analysis
4.1.1 Macro Environment Analysis
technical Developments
Technological developments in the industry use up focused on the sassy coffee (espresso and cappuccino) segment ignoring the soluble coffee segment. However, fresh coffee developments have failed to address significant issues in twain milk-based and tense varieties.
Milk-based Coffee Equipment
* Espresso machines must be cleaned regularly to save the output quality
* Standard of espresso/cappuccino produced depends on operator expertise and equipment maintenance; this leads to significant amounts of substandard coffee being change at a premium.
Filter-based Coffee Equipment
* Filter coffee must be discarded approximately every 30 proceeding leading to inefficiencies. In busy restaurant environments, this policy is frequently forgotten which leads to substantial substandard coffee being served to customers.
* La Barista challenges contemporary thinking in soluble and roast and screen background coffee technology as well as addressing the problems of milk-based and filter coffee equipment technologies.
Social and Attitudinal Trends
* Espresso coffee industry achieved prominence octonary years ago and continues to grow.
* Current coffee craze imputable to shifts in consumer tastes toward more than expensive, premium flavored coffee.
* In 1990, only 3% of coffee was sold at a premium; today, it is over 40% suggesting more discerning consumers and higher margins in the industry.
* US is developing a European style coffee culture, with tenseness on quality rather than quantity, leading to emergence of distinctive feature coffee chains across the US.
Economic Trends
* Consumers today have a larger disposable income
* Urban populations are growing and feeding periods shortening
* Research suggests that coffee sales accession if the product is made more available to the consumer
These findings, coupled with todays more discerning consumer,...If you want to get a full essay, dedicate it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment