Marketing Vs Selling:
Selling occurs only afterwards a harvesting is produced.
Marketing starts long before a company has a product.
Core Marketing Activities
Product development
R & D
Communication
Distribution
Pricing
Service
TRANSACTION MARKETING: trading of values between parties (either fiscal or barter transaction)
RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing hefty value-laden relationships with customers and other stakeholders
Marketing Management: The analysis, planning, implementation and control of programmes knowing to help marketing.
MARKETING MANAGEMENT CONCEPTS
The production concept
The product concept
The selling concept
The Marketing concept
The social marketing concept
The production concept
It holds that management should focus on modify production and distribution efficiency because customers favour products that are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply.
The product concept
Consumers favour goods that offer quality, performance and features.
In that respect we should devote our energy in improving products (companies that prepare good research and development and technology follow this concept). It tail assembly lead to marketing myopia.
The selling concept
Consumers will non buy enough of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sales transactions in the short- line not twist relationships.
The Marketing concept
Adding value to the customer much efficiently and more effectively than competitors. The focus is on customer take aims, and creating long term relationships (i.e. Toyota). It works better when there is a clear need and when customers know what they want.
The societal marketing concept...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment