Steinway

Steinway is the pre-eminent brand name in the music business and the manufacturer of highest quality grand pianos in the world. Over 90% of the each the classical musical plans are performed on a Steinway concert grand. All Steinway are assembled by craft methods and takes approximately ii years to manufacture. Skilled labor is involved in the issue process and this attention contributed to the legendary sound and durability of Steinway.
Steinway introduced a mid-priced piano under the brand name capital of Massachusetts to flesh out its product offerings. This was a break with tradition because Steinway wanted to vex in the easy lay niche, selling only a tweet of the line easy lay piano. The Boston piano were manufactured in Japan by Kawai but were designed by Steinway & Sons and were nearly half of the price of comparably sized Steinway. By 1994 Boston piano revenue grew to $16.9 million on sale of more than than 2300 units from $ 2.7 million o the sale of 600 units in 1992.
There has been a decline on the sale of Grand pianos in modern years. Some of the reasons that for the decline is high price, emergence of impudent technology, new markets.



Steinway needs to think if they want to stay in the exclusive niche, selling only a top of the line exclusive piano or does it want to take more hard-hitting selling strategy for better profit margins and market share. Steinway tummy capture this market by introducing Boston in tilt with Japanese lenient. Steinway needs to take advantage of the different marketing strategies and use the Asian market to their advantage.
Steinway introduced a mid-priced Boston Piano and a Limited Edition piano, which sold out to dealers in spite of appearance hours of being made available. Steinway needs to continue to look at different ways and new marketing strategies.



Steinway needs to decoct on emerging technologies and should introduce electronic keyboard, which are at one time becoming popular among the younger generations. Steinways Concert and creative person program was a...If you want to get a full essay, wander it on our website: Orderessay



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