Recent Advances In Accounting And Finance
January 28,2012
Organized By
Department Of job And Business AdministrationSaurashtra University, Rajkot
Title Of The Paper
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ABSTRACT
Objective of Research is to analyze the merchandising strategy used by TATA Motors Ltd ascompared to other firms in the mercantile Vehicle labor for sale of buses as per application / usage. mercantile Vehicle Business Unit
(CVBU) is Cash Cow for TATA Motors Ltd
.TATA Motors is the only high society in the Indian Commercial Vehicle (CV) Industry which hasthe mathematical products front line in each segment from Small Commercial Vehicles to sensitive &type A; HeavyCommercial vehicle which includes (SCV, LCV, ICV, MCV, and HCV). Competitors are havingproducts only in proper(postnominal) segments like Mahindra & angstrom unit; Mahindra in Indian CV Industry is knownfor School Buses & Ashok Leyland is having expertise in Medium & Heavy commercial Trucks& Buses. So as the product segment changes, company changes in Industry & every company
has its own marketing strategy. In this project Ill analysis how different companies make
different strategies in CV industry as compared to TATA Motors Ltd. What are benefits toTATA Motors for beingness a big company & what are drawbacks of being big in the market place.
As an enterprise under Indias largest multi
-holding company,
Tata Motors
has grownsignificantly in the past 65 years since its establishment in 1945. The company caters to threemain market segments globally: the passenger cars, utility vehicles and commercial vehicles. Asignificant breakthrough for the company was the victimization and commercialization of thetruly Indian cars - Tata Indica and Tata Indigo. The company produced the frontmost mini-truck, first
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light and first heavy vehicle and many more firsts in India, being an innovator in their industry. Ithas followed a strategy of acquisitions and joint ventures in its mid-stage and launched newproducts at a rapid...If you want to get a honorable essay, order it on our website: Orderessay
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