Zara: It For Fast Fashion

Zara: IT for Fast Fashion

Introduction
Zara was founded by Amancio Ortega in 1963 as a habiliments factory; in1985 Inditex was formed as a h eldering company, which directly also holds brands such as Massimo Dutti, Berhska and Pull and Bear. Zara’s chief(prenominal) competitive advantages are its use up of information technology and its mobile response to ever-changing demands. The problem they faced in 2003 was whether to bring up the operating system they used for their point-of-sale (POS) to a fresh fancy one, or to continue using the stable and old one. This report analyses Zara’s strategic position in the robes sector which includes its supply chain strategy, management of operations and their use of information technology.
Analysis
Zara’s target customers are young and fashion-conscious city dwellers, therefore Zara needs to be able to respond to the demands precise quickly, since the demands change real quickly. For that Zara needs to have a very good functioning supply chain strategy. Zara’s main(prenominal) strategy consists of producing and delivering clothes while they were still hot, rather than changing the fashion and current trends with its advertising and marketing campaigns. For that Zara trusts its employees judgements throughout the company.



put in managers are given high responsibilities compared to the other clothing chains. opposite than dealing with the customers and employees, they also decide on the garments that would be on sale at their stores, making them one of the main close factors for maintaining the balance between demand and supply.
former(a) than the store managers at each Zara store, a group of people at La Coruna called “commercials” have a great role on decision making what clothes to produce and when to produce them. The teams consist of two designers and two product managers, who purchase material and place production orders. Other than these set of commercials there is another set of commercials called store product...If you compliments to get a full essay, order it on our website: Orderessay



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