British Beef Industry, case study

TABLE OF CONTENTS

1.0 Terms of Reference...............................................................1

2.0 Main Findings

2.1 Macro milieu

2.1.1 purlieu Analysis....................................2

2.1.2 Structural Drivers of Change....................................3

2.2 Micro surroundings

2.2.1 Direct war-ridden Rivalry....................................4

2.2.2 Threats of New Entry....................................4

2.2.3 Threat of Substitutes....................................4

2.2.4 Power of Suppliers....................................5

2.2.5 Power of Buyers....................................5

2.3 Internal Environment......................................................6

2.4 strategical Alternatives

2.4.1 Generic Competitive Strategies....................................7

2.4.2 Growth Vector Matrix....................................8

3.0 Recommendation

3.1 Strategy to Implement....................................9

3.2 potential drop Markets....................................9

4.0 References...............................................................10

5.0 Bibliography...............................................................11

5.1 Books

5.2 Online Resources

1.0 TERMS OF REFERENCE

As you are aware, the British flush industry has suffered easily both domestically and globally since 1996 when the European Union dictated a worldwide ban on British beef products (Brennan, Baines &Garneau 2003, p.241).

With reference to what we discussed, this fib aims to:

- Identify the major influences on the British beef export and food marketing processes

- Identify strategic alternatives available to implement

- Recommend how the Meat and Livestock Commission (MLC) erect increment foreign

market share

Identifying the major influences will be addressed finished the investigation of the surrounding macroenvironment (2.1) and microenvironment (2.2) of the British beef industry.

Using the results from the external environment analyses, we will then look at the internal environment (2.3) and the strategic alternatives (2.4) to identify suitable strategic options available to the MLC.

Concluding the report will be the recommendation (3.0) on how the MLC can increase market share in the foreign beef market and the particular markets to concentrate on.

2.0 MAIN FINDINGS

2.1 Macroenvironment

To make an effective abstract and recommendation, we must first look at the surrounding course environment and the key influences on the British beef industry.

2.1.1 Environment Analysis

There are many different frameworks that can be employ to help classify the surrounding business environment. PEST/STEP, Finlays DEEPLIST, allow & Weatherstons LE PEST C (Brennan, Baines &...

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