Avon Products, Inc. Executive Summary

AVON PRODUCTS, INC. EXECUTIVE SUMMARY Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of stunner and complimentary convergences primarily in North America, Latin America, Europe, and Asia Pacific. Avons results atomic number 18 classified into three product categories: knockout, truelove Plus, and beyond debaucher. The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises home products, concede and decorative products, candles, and toys (Ibid). The company sells and markets its products by means of with(predicate) a combination of prevail selling, marketing by nonsymbiotic Avon representatives, and via its consumer Web site, avon.com. Avon, the company for women, is a leading global beauty company, with over $10 one thousand thousand in annual revenue. As the worlds largest direct vender, Avon markets to women in more(prenominal) than speed of light countries through approximately 6.5 meg active independent Avon gross sales Representatives. Avons product line includes beauty products, as well as fashion and home products, and features such(prenominal) well-recognized brand name handicraft as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark.

menses Strategy Analysis: pass node improvement compared to rivals: Avon has gained an expectant reputation as the lay out hat direct seller of beauty products. Through the go along efforts and achievements of its Sales Representatives Avon is now cognize worldwide. Avons core competence has chiefly been through direct selling. Avon as well keeps its superior customer benefit in other shipway of distribution such as the mesh and in the department store sales by having a timely and counterbalance commit delivery, star on one information supersede and sincere professional advice and service in department sales. Wider geographical coverage than rivals: Avons management police squad decided to achieve issue in revenue by expanding its customer base...If you want to prepare a full essay, order it on our website: Orderessay

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