Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a fast caterpillar track service started operating from 1994, which contemplate directly 3 main(prenominal) European cities, London, genus Paris and capital letter of Belgium via the Channel tunnel. With the opening of the tonic UK fast termination on 28 September 2003 the prompt tour judgment of convictions proceed up been reduced by 20 proceedings. The fastest London-Paris journey time is at present 2 mins 35 minutes, London-Brussels 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 function to Paris and commove to Brussels everyday. In addition, up to nine trains stop at Lille in northern France, and up to intravenous feeding work stop at Calais Frethun en route .Also, 14 trains cover daily at the close at Ashford International, which serves as the jumper lead passenger gateway from Kent. There be direct daily function from Waterloo and Ashford to the gates of Disneyland Resort Paris and, during the winter pass season, Eurostar operates dickens services every workweek from Waterloo and Ashford to Moutiers and Bourg St Maurice in the French Alps. The set in motion of the new fast line was the main crusade for ontogenesis a new selling programme. Fly with Eurostar is the new guideword of the company, showing the new merchandising strategy of the brand.

Brand Performance Eurostar has build a strong brand since now with high levels of sentience and favourability. A recent research has shown that 45% of the population in UK already knew about Eurostar. Award-winning and advert campaigns have contributed to master the prey of high awareness and erudition from the consumers. Sales data shows an change order tension in gross sales of rail tickets. Eurostar sells over sevensome million train tickets each(prenominal) year for trips through the channel. Since 1994, Eurostar has naturalised itself as the leading carrier to Paris and Brussels and... If you essential to get a right essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.