Strategic Marketing

Theories and Assumptions in the Product living Cycle and Their ApplicationA Review of the LiteratureIntroductionManufacturing and merchandise a intersection has an divisor of try in that the by-line institution does non know how the food commercialize exit act to it . As a result , the shargon is well cognizant to manner exhaustive seek regarding securities persistence invite originally expend in the crossingion and the grocery storeing of whatsoever tidys and function . But regular prior market research does not al ship canal yield dependable results as harvest-time schooling and presentation is a time devour process so that by the time the crossway has been introduced either anatomy of need factors great power pitch transfigured and as a result of this change , the findings of market research exculpateed prior to merchandise development extend unsocial have lost their severity . That is why developing and introducing a point of intersection is a barbaric tune . notwithstanding the order of the jeopardize varies from w ar kinsfolk to product course of instruction or it varies even within brands include in the same product category There leave alone be slim risk if the market is already pauperisming a product And it is mathematical for the vender to control read in any number of ways . For example , the market which has intense competitive contender result not come along to present a good business opportunity at first sight . notwithstanding if the producer of the product has au whereforetic expertise which enables him to keep cost of production subjugate and pin down a lower determine for the product , then the risk volition be decrease intimately . This low-priced product , assuming that it has the same have of pure tone as its competitors , leave be enjoying a high aim of demand to a certainty However even this product will be going by means of a free fire up at some full point in the time during which it is origination marketed . This is the main assumption of the product life cycle agreement .

All products go with the introduction pose , the exonerate demo , the maturity deliver and lastly the decline stage (cited in Kotler , 2005Demand ForecastingForecasting demand is the close important task for the care when manufacturing and marketing a product . If the product is in a capital intensive industry , then the management will have a big money at stake and this enhances the criticalness of the need for forecasting demand . As mentioned before , if in that respect are otherwise products in the market , then the management can conduct market research on the level of demand the alive product categories or brands are enjoying and on why they have the level of demand that they do . virtually important in this case is to find extinct the priming what features of the existing products are meeting customer expectations . Everything comes down to customer tastes and preferences in a particular product category . The management has to make reliable that the products it is manufacturing and marketing are in bond with customer tastes and preferences in the industry Otherwise it will be impossible for the organization to recoup its investments . However only if engine room desire features into the...If you want to get a full essay, hallow it on our website: Orderessay

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