THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working(a) people the authors of the project set about segmented the market and invest the potential customers as follows: Knowing that the income per year of the respondents is non teensy than $1,500 and in some cases even higher, our receipts provide be enjoin main(prenominal)ly to them. Prices volition be set winning into story the positionor that most of the people who be ordain to assay our service are able to spend not less that $7 each time they come. Nevertheless, to make our service functional to other groups, such as students and people who have displace income, we go forth try to introduce relatively shoddy dishes, low-cost for many, though not for everyone, for we will have to care for our expenses. Part2 Another grand issue to be pointed out is that our main service will be directed to those who the likes of all travelling or spill to the excursions and our subservience will be providing our customers with meal succession going somewhere. The type of the food we will provide is going to depend on the rout the passenger vehicle goes, for we are training to introduce different ones.

However, while we are on the canonic stage, we will have only twain busses that will go around the city of Almaty and they will be served mainly with the straightaway food. In the future, as we introduce sensitive routs, we expect our customers to play out something more serious. it is arouse to notice that there is a gr eject percentage of those who like looking at the window - 33% of all the respondents. Considering the fact above, we suppose that people most likely will be satisfied wit h the service we are going to provide them w! ith. They will be able to eat and... If you want to get a full essay, order it on our website: OrderEssay.net

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