Bally Total Fitness

9-706-450 REV: JANUARY 22, 2008 JOHN R. WELLS bloody(prenominal) Total Fitness In 2004, bally(prenominal) Total Fitness was a leading firm in the U.S. wellness ordination fabrication. From a single, modest hunting await in 1962, the company had grown to become—in counseling’s words—the “largest and only nationwide commercial performer of physical fitness centers” in the United States.1 bloody(prenominal) had go about its share of challenges as it rose to become a major(ip) health club operator, but the last couple of days had proven curiously difficult. Competition in its markets had intensified; Bally’s fall price had collapsed; the company had restated earnings to the disconcert of shareholders; and the U.S. Securities and Exchange heraldic bearing had begun to investigate Bally’s accounting procedures. Under the military commission of Paul Toback, chief operating officer since December 2002, Bally had revisited its unique flack to pricing and change health club memberships; boosted the accountability of club managers for profitability; launched juvenile efforts to help club members meet weight-loss goals; alter its marketing content; and begun to strengthen its internal control systems. Toback and his aggroup were committed to increase the number of Bally members and maximizing gross per member.

2 Would Toback’s efforts restore Bally’s battered depot price, faculty off companies that were rumored to requisite to buy the company, and enable Bally to rest a major player in the industry? The U.S. health Club Industry in 2004 Consumer Demand Exercise gyms had prospicient been a f eature of the U.S. social scene. Indeed, the! Young Men’s Christian Association (YMCA) had offered basic gym facilities in umpteen of its locations for one hundred fifty years. Most YMCAs, however, were a far cry from the up-market health clubs that emerged in California in the 1960s and 1970s. First seen as a fad, these clubs quickly took root and grew strongly for much of the mid-eighties and 1990s. By 2004, the U.S. health club industry took in tax of...If you want to get a full essay, order it on our website: OrderEssay.net

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