Marketing of Canon and Nikon

??????(??) ? ??A relative teaching of the selling Strategy of photographic camera Products of Canon and Nikon ???????????????????? ? ?? ???????? ? ?? ?? ? ?? ?? ????? ??? 2011? 5? 22? A Comparative Study of the Marketing Strategy of Camera Products of Canon and Nikon ???????????????????? hornswoggle In lands imagination industry, Canon and Nikon nuclear number 18 both multinational corporations renowned for their register dating back nearly a hundred years. aft(prenominal) enduring years of effort, they have gained with child(p) margin in the industry, whether in terms of technology or market share. Their cameras and their affiliate products mother household names, enjoying a gamy brand prestige. However, since the high vividness in the imaging industry, their developments are always a ccompanied by competitions from each other or their counterparts. The competition, as we can observe, is comprehensive and complicated which requires elaborated trade maneuver. Without trade, Canon and Nikon are non possible to be listed as big names of the imaging industry. Their marketing philosophies worth our study. The constitution is based on marketing theories. Through a proportional study of Canon and Nikons marketing strategies, the paper gives an shrewdness into their product update and promotion, seek and development, pricing strategies, etc.

Keywords Imaging pains Canon Nikon Marketing Strategy ???????????????????????????????????????????????????????????????????? ????????????????????????????????????????????! ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??? ???? ?? ?? ???? CONTENT Chapter 1 Introduction2 Chapter 2 writings examine and Methodology3 1.1Literature Review3 1.2Methodology4 Chapter 3 Comparisons of Marketing...If you want to get a full essay, coordinate it on our website: OrderEssay.net

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