Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who overt his premiere equip scab in the Grand Place in Brussels. The first Godiva shop outside Belgium was opened in Paris on the swanky Rue St. Honoré in 1958. In 1966, the accompanys products reached the fall in States, where they were change at luxury malls. The following course of study, it was purchased by the Campbell soup lodge. In 1972, the first Godiva boutique in North the States was opened on New Yorks Fifth Avenue. By 2007 Godiva had one-year gross sales of approximately $500 million. In noble-minded of that year, Campbell Soup Company announce it was exploring strategical alternatives, including possible divestiture, for its Godiva Chocolatier employment; the company say the premium coffee berry course does non fit with Campbells strategic focus on simple meals. On December 20, 2007, Campbell announced that it entered into an agreement to sell Godiva to Istanbul, Turkey, to Y? ld?z Holding, which owns Ülker group, the largest consumer goods manufacturer in the Turkish food industry. The acquisition was faultless on bunt 18, 2008, for $850 million. Godiva continues to operate and own more than 450 shops worldwide. The company issues six seasonal mail ordain catalogs a year in the regular army and also accepts online and telephone orders for their products.
Godiva chocolate are also sell in local malls and miniskirt shops | |[pic] | |Ulker G roup Strikes with Belgian Chocolatier GODIVA! s encyclopedism | | | |[pic] | |Godiva, a Belgium chocolate business renowned for its premium character chocolate delights|...If you want to range a full essay, order it on our website:
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