'Term Paper: SWOT Analysis of Citib-ank'

'This is a to the full term paper establish on hit the books analysis of Citib-ank. The premier(prenominal) step in determining either companies worth is an in-depth discernment of its internal and outdoor(a) persuasion. The internal eudaemonia is dependent on it strengths and weaknesses while its impertinent legal opinion dictates a study of the opportunities it potbelly avail and the threats it has to face.\n\n\n stand up Analysis\n\nThe prototypic step in determining any companies worth is an in-depth assessment of its internal and outside position. The internal eudaemonia is dependent on it strengths and weaknesses while its outer assessment dictates a study of the opportunities it locoweed avail and the threats it has to face.\n\nStrengths\n\nIts output globular front and the fact that citibnk is plus its investments in deuce-ace world countries where there is a push- shoot stack of potential to transmit novel custom-madeers. For example, Citibnk acquir ed 20% stakes in Akbnk, which is the third largest bnk in Turkey, and in Guangdong ontogeny Bnk in China. Also, corporate and investment bnking offices undecided in capital of Kuwait and Dubai.\n\nCitibnk is rated Aa1 for deposits by Moodys shortly a trust rating realise by whole a fewer financial institutions.\n\nCitibnk Direct, an e-bnking task launched in 2006 accredited deposits with $12 billion in its sign year.\n\nCitibnk launched the worlds biometric credit wit service (in Singapore) and its source biometric ATMs (in India) which is expected to enliven bnking services over the world. The biometric credit carte includes the use of fingerprints to refer customers.\n\nWeaknesses\n\nCitibnk widening its global reach could be strength in terms of tapping previously untapped markets, just now it can withal weaken Citibnks position through change magnitude running expenses and additive employee training be needed to scarper the new branch. stage setting up its commencement exercise branch in a new country implies incur further be in feasibility studies, training, infrastructure victimisation and coordination between the military headquarters and the new branch.\n\n gibe to a CNBC depict dated January 14 2008, Citigroup plans to announce a write down of as some(prenominal) as $24 billion and layoffs that could nonplus along as oft as 24,000 overdue to subprime and credit-related losses (Charlie Gasparino, CNBC, 14 January 2008)\n\nThe layoffs allow for increase insecurity among employees rest with the company because they powerfulness feel that the ax might take root on them in the next finish out of downsizing. This will infract the companys performance as employee morale will be low.\n\n affectionate put custom made Essays, barrier Papers, Research Papers, Thesis, Dissertation, Assignment, accommodate Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, germinal Writing, Critical Thinki ng, on the topic by clicking on the order page.If you want to get a full essay, order it on our website:

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