Marketing Plan

SITUATIONAL ANALYSISINTERNAL ENVIRONMENTSmart wench Footwear Company in line with its military commission statement which is to provide its customers with the best trendy shoes at affordable prices has a well knight internal prevail measures to achieve its mission in businessThe company s employee s strong fond regard to the organizations culture of quality customer service and accountability is basically one of the main pillars that have dictated the positive market place reception that the company has receivedThe company has got a horizontal organizational structure that allows for free and easy interaction between the mingled departments and management exits .

One of the major assets of the organization is its marketing function that is more proactive to the market needs and wants In to pull ahead , the company is currently recruiting additional -personnel to sell its products , although this process whitethorn be drawn back by lack of large financial resources , given that it s a new start up In to remain liquid the company will be seeking external financing to fully run its operationEXTERNAL ENVIRONMENTSmart lady foot wear does not operate in isolation but in an environment that is faced with a ten thousand of environmental factors that include Political , Economic , Social and scientific factorsThe political environment in the US after the heatedly contested elections in February is fairly stable , this provides a ingenuous environment for the operation of the activities of smart lady footwear as it seeks to expand its market , deep into the city suburbs and...If you want to claim a full essay, order it on our website: Orderessay

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