Mr Qing

E-Marketing Analysis of Amazon

Gong Zhang
Student Number:L1197724
BA (Hons) International Management
Teesside University Business School
May,11, 2012

ABSTRACT
This research aims to investigate the effectiveness of E-marketing in an organization, trying to examine the business and E-marketing strategy of Amazon, a instauration famous online shopping website. It willing also analyze the on-going affinity marketing of Amazon.
In the investigation process, the researcher will use of goods and services the questionnaires online survey via email invitation to collect the data source, and also will invite several participants be the interviewees to complete the whole research. At the end of research, the researcher will use Excel well-fixed ware to analyze the database and information that comes from the interviewees.

AKNOWLEGEMENTS
My thanks first go to my supervisor for his valuable directions and suggestions, for his constant encouragement and generosity in spending his time on my paper.

My thanks also hide to my roommates and classmates, who helped me receive the useful information and good advice on the thesis.

I was fortunate to have got the help of those authors whose invaluable works irradiate my understanding of the works of E-marketing.

Finally, I am grateful to my families for their support. They have been a source of strength all along.



This paper would be impossible without their generous care and assistance.

Contents
ABSTRACT2
AKNOWLEGEMENTS3
Contents4
Chapter matchless6
1.1 Introduction6
1.1.2 Justification of this look7
1.1.3 Research Aim8
1.1.4 Research Objectives8
1.2 Rational8
1.2.1 The beneifit of E-marketing8
1.2.2 The definition of E-marketing9
1.2.3 The introduction of Amazon10
1.2.4 E-marketing of Amazon11
1.2.5 The constrains of E-marketing14
1.2.6 The strengths and helplessness of Amazon16
1.2.7 Retail Competitor Analysis in UK19
Chapter dickens24
2.1 Literature Review24
2.1.1 Overview24
2.1.2 The...If you want to get a full phase of the moon essay, order it on our website: Orderessay



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